Pharata participated in Chiang Mai Design Week 2024 from December 7-15, 2024, showcasing a collection that explored leather-punching techniques transformed into contemporary jewelry. This event provided a platform for Pharata to present its unique approac...
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I was honored to be selected by the Sustainable Arts and Crafts Institute of Thailand (SACIT) and ICONCRAFT by Siam Selected Co., Ltd. to participate in the Universal Craft Market project. This initiative aims to elevate Thai crafts to meet the demands of...
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Pharata's products were selected by SMILE CODE (a representative of Japanese retailers) to be sold at SEIBU SHIBUYA in Tokyo. This marks a significant milestone in introducing the brand to the international market.
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On August 29-30, 2024, Pharata was selected to participate in a business matching event in Tokyo, Japan, under the Qurated Fashion Incubation Project 2024. This project is supported by the Department of International Trade Promotion (DITP), with Iconcraft...
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The "Siam Naga Collection" draws its inspiration from the mythical Naga, a revered serpent in Thai culture and mythology. The Naga symbolizes protection, power, and prosperity, embodying the essence of strength and elegance. This collection captures the s...
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