Portfolio
“Design is endless, and so is my passion for creating.”
- Pharata -
AW2025 Collection
Phayom Journey : The Provincial Flower of PhatthalungThis bag collection is inspired by the Payom flower, the symbolic flower of Phatthalung province. The design incorporates intricate perforation techniques crafted by skilled artisans from Phatthalung. The Payom flower serves as the central motif, blending the beauty of nature with the artistry of local craftsmanship. This fusion creates a unique product that holds both cultural and artistic significance.In Thai tradition, the Payom tree is believed to bring harmony and prosperity to a home. The name "Payom" conveys the ideas of agreement, compromise, and gentleness. It is also thought that planting the Golden Payom tree attracts wealth and ensures financial stability, as it symbolizes generosity and goodwill from others.This collection not only showcases the beauty of traditional Thai beliefs but also celebrates the rich heritage of Phatthalung's craftsmanship.
SS2025 Collection
The "Siam Naga Collection" draws its inspiration from the mythical Naga, a revered serpent in Thai culture and mythology. The Naga symbolizes protection, power, and prosperity, embodying the essence of strength and elegance. This collection captures the spirit of the Naga through intricate craftsmanship and luxurious design, blending traditional Thai artistry with contemporary fashion.
Each piece in the Siam Naga Collection is meticulously handcrafted by skilled artisans, reflecting the rich heritage and cultural significance of Thailand. The designs feature elegant patterns reminiscent of Naga scales, with sophisticated details that highlight the grace and majesty of this legendary creature.
I worked as a designer for the renowned brand GOOD JOB (Thailand) for approximately 10 years (2004–2014), primarily focusing on office supply designs. This experience has made me highly skilled in designing bags with diverse forms and functions. In addition to product design, I was also responsible for designing their trade show booths and supervising store displays.
Preserving Thai Identity Through Design
As a product design consultant, I work closely with local entrepreneurs across Thailand who possess exceptional Thai handicraft skills. My role is to share design knowledge, combining their craftsmanship with innovative concepts to create something new. I have traveled extensively throughout Thailand, providing consultations and being continually amazed by their incredible skills.
To ensure each design aligns seamlessly with local culture, I immerse myself in the traditions and heritage of each province, drawing inspiration to create culturally meaningful designs.
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